by James Hoyle, archive co-ordinator for British Pathé
This post is Part III of IV.
For the years 1895 to 1910, see blog post “Pathé Before British Pathé”.
For the years 1910 to 1933, see blog post “Establishing Itself”.
For the years 1958 to 2012, see blog post “Decline and Transformation”.
In 1933, British International Pictures purchased the Pathé newsreel and feature film brand from Warner Brothers-First National. Associated British-Pathé was born, under the umbrella of the Associated British Picture Corporation, and soon the Pathé brand was enjoying something of a golden age in the United Kingdom.
In the 1930s, the newsreel staff became increasingly ambitious, providing audiences not only with quantity (one only needs to see News In a Nutshell to know that audiences were enjoying this regular dose of news enough to warrant 340 episodes of it), but also with variety. Would You Believe It?, for instance, is a little-known gem assorting footage of various unusual things from around the world, such as oddly-named streets, strange animals, and bizarre technological breakthroughs. At the same time, Feminine Pictorialities continued the company’s trend of providing for all audiences that had begun with Eve’s Film Review in the 1920s. This “special selection for the ladies” covered bathing and hat fashions, hairstyles, and women’s sport.
The war years, quite unsurprisingly, produced some of the most dramatic material ever captured on film by a newsreel company, including the astonishing events at Dunkirk and the D-Day Landings. But other notable stories from around this time include the destruction of the Hindenburg (which was unbelievably captured live in 1937), the first majority Labour government, the independence of India and Pakistan, and the 1948 London Olympics.
Following the war, despite having been completely separate companies for two decades, the newsreel companies Associated British-Pathé (UK), Pathé Journal (France), and Pathé News Inc (USA) began a unique partnership. In a move celebrated by President Truman, these organisations began sharing footage and cameramen in order to enable news to be more easily distributed worldwide. Pathé Gazette also rebranded itself – from 1946 until 1970, it would be known simply as Pathé News. One of the major stories from this period was the Korean War, that sometimes criminally-forgotten conflict that claimed an estimated 2.5 million lives.
Associated British-Pathé was also busy producing feature films and commercials, and even expanding into the television market. One such production was Film Fanfare, a charming 1950s film magazine show that presented viewers with footage from recent glamorous premieres as well as featuring in-studio interviews, quizzes, and reviews of what are now classic motion pictures. However, the most impressive example of the television work done was the company’s involvement in Peter Baylis’s Time To Remember. This epic series touched on all aspects of life in the first half of the Twentieth Century, using the original newsreel footage, and was narrated by celebrated actors, including Sir Michael Redgrave and Sir Ralph Richardson. Its charm was such that in 2010, the BBC re-edited and re-broadcast the series for a modern-day audience, retaining much of the original commentary.
But television posed more of a threat than an opportunity for the company, especially for the newsreel staff. They could release the Queen’s coronation in glorious colour, and even film it in 3D(!), but it was not a live broadcast like that of the BBC coverage. Viewers were increasingly not willing to wait. The newsreel format was also beginning to look tired, with outdated patriotism at odds with the postcolonial attitudes of the British public (particularly during the Suez Crisis). By the end of the 1950s, Pathé News was already struggling to compete. The 1960s would witness a shift in the nature of the company’s output as it tried to survive.
British Pathé is always keen for corrections and additional information about its footage and corporate history. Please email us or leave a comment beneath the relevant clip on the website.
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