The most exciting 5 days in fashion begins today as London welcomes designers, press and fashion icons from all over the world for London Fashion Week.
The first fashion week was held in 1984 in a West London car park and the event continued to have great success until the recession in the 90’s with only a few designers would showcasing their new lines at the Ritz Hotel. In 1993, Fashion Week bounced back when Naomi Campbell walked down the catwalk topless for the Philip Treacy.
There will be a major focus on trade. It is estimated that over 100 million pounds worth of orders are placed each Fashion Week and 5,000 photographers, journalists and buyers all flock to London to see what next season’s fashion will hold.
Fashion Week is not without its controversy. In the mid 90’s many fashion houses were criticised for using dangerously-thin models to showcase their work. The Model Health Enquiry was launched to investigate these claims and now designers are being encouraged to promote a healthy body image.
An exciting weekend of fashion fever lies ahead for London. For some inspiration for your own look, these clips from the British Pathé fashion archive might provide some interesting tips!
For more vintage fashion and beauty films, search the archive at www.britishpathe.com
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