The Benefit of Heinz-Sight

Heinz offered to sponsor The James Bond franchise but producers felt 'The World Is Not Enough' was still a better title.

We love this fabulous Heinz film “The World in a Can” from 1962 that shows and explains what goes into a can of Heinz. From jolly men in the Caribbean bashing spices to laughing ladies picking only the most ripe and shapely Italian plum tomatoes!

The ladies working on the factory belts look particularly thrilled at the prospect of sorting onions, whilst the lady in the supermarket at the end is positively delighted with her salad cream, so much more English than a ghastly French dressing.

A wonderful crossover between documentary and advertising, “The World in a Can” could be a slogan to represent the cultural phenomena of mass-production in the early 1960s and its enigmatic effect on family life. As massive supermarkets became commonplace across the land and tinned food conquered some serious territory in Britain’s kitchens, it’s fascinating to see this piece of historical spiel from Heinz on the matter, quite humorous with the benefit of hindsight.

 WATCH NOW:The World In A Can

Mmm, lovely fresh juicy tomatoes. Now let's mash these into a pulp, chuck in some chemicals and can them!

Whether Heinz managed to put theflavours of the world into their cans is a matter of opinion. British Pathé, however, did manage to capture the world in can, as can be seen at

Author: British Pathé

British Pathé holds the world's finest newsreel collection. We also represent the Reuters historical collection. All 220K films are viewable on our website.

One thought on “The Benefit of Heinz-Sight”

  1. How times have changed. Now they just buy up British Institutions (HP Sauce) close down the factories and move production abroad for more profit at our expense. Thank you Heinz.

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